Dan Knowlton, Lloyd Knowlton
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Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. What do you think
In today's episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl's cheeky personality approach to data-backed campaigns from McVities.We look into the challenges of originality in advertising, the need
Lloyd shares a valuable insight about the dangers of comparing oneself to others, using humorous examples to drive the point home. By highlighting that people often showcase only their best aspects on social media, he encourages listeners to av
Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel professio
Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory
Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges. By envisioning life's stressors as passengers that weigh down the boat, he emphasises the ne
Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the importance of giving each
Today's episode is filled with game-changing insights (we don't say that lightly)! We talk about the power of TESTING new marketing tactics & platforms like TikTok and LinkedIn Thought Leader Ads. We also reveal strategies to multiply your prof
Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being. These lifestyle changes underscore
Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood. This reflection sparks a conversation about how dreams change over time and
Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal
In this episode, we delve into 5 cutting-edge marketing trends, starting with the 'visual, data-backed product comparison' method developed by Prime (SO clever). We also dive into the power of UGC, reactive PR stunts, car crash advertising & ho
In this Nugget, we share a Die Hard-inspired marketing approach that is guaranteed to make your brand stand out & generate PR opportunities. It's radical, but effective!Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget
In this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way.They delve into various financial challenges they faced and the strategies e
In this Nugget, we talk openly about our relationship with alcohol, reflecting on how and why we feel a craving to join in when we see someone else enjoying a beer. We discuss the importance for society to recognise the various levels of depen
In this Nugget, we explore the 'Low-Hanging Fruit' Marketing Strategy that you wish you'd tried sooner. If you've got minimal budget, but want to make a dent with your marketing...this strategy is for you!Full episode: 9 Creative Marketing Idea
In this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical change
In this episode we explore how to optimise your LinkedIn profile by drawing parallels with online dating. We emphasise the three core pillars of LinkedIn success: profile, content, and engagement, stressing the importance of profile optimisatio
In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights. From dreading eye-roll-worthy networking breakfasts, to reveling in the world's
Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they thi
In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances bra
Discover the secret sauce behind Knowlton's marketing success.Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritis
Join us this week as Dan & Lloyd share how we bagged £125K in new business last month! From the art of 'qualifying out' prospects with strategies borrowed from top sales books like MEDDICC by Andy Whyte and GAP SELLING by Keenan, to the surpris
If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top
In today's episode, we're uncovering the secrets behind the behaviours of top-performing marketers. Ever wondered why some marketers get 10 times better results than others with the same amount of time and money? Lloyd and Dan reveal the five k
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