Episode 162 of theBusiness Bookshelf podcast - Hana Ben-Shabat - Author of "Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce".

Hana is the founder of Gen Z Planet, a research and advisory firm that helps leaders across sectors and industries to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for turning insights into a growth engine with her commitment to support the integration of the next generation into business and into society in general.

Hana is the author of “Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce”.  Generation Z doesn’t play by the same rules or wait for permission. They don’t stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce and understanding who they are and how they think and behave will be crucial to educators, business leaders, and policy makers alike.

The book can be purchased here - https://amzn.to/3kcRoX4.

You will find Hana's company Gen Z Planet here - https://genzplanet.com.

You can email the host Lance Peppler at [email protected].

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