Joanna Godwin launched her company JoJoSox during the economic downturn in 2009 to help her family supplement income. Joanna landed her first customer by loading the trunk of her car with her first order of JoJoSox and hitting the road. Although sales was new to her, ninety percent of the stores she called on bought her socks and she discovered she had found a unique niche! Joanna measures success by how much she loves what she does, and BONUS she makes money doing it!

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