Today's Business Buff Entrepreneur Aaron Ross is the founder of Predictable Revenue. His Buff Runway was 10 years in the making, starting as a sales rep for Salesforce.com. Aaron hits on some very salient points regarding the importance of taking the long term view of building a business and not to expect miracles in 6 - 7 months, instead build for a 6-7 year horizon. It has obviously worked out very well for Aaron as his company is a sought after resource in helping companies improve their sales performance. You are going to love his take on kids and just expanding the family. Not to mention the drive that is ignited with having a large overhead!

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