David Yovanno: Partnering With Influencers For Revenue Growth
David Yovanno: Partnering With Influencers For Revenue Growth
David Yovanno: Partnering With Influencers For Revenue Growth
The world is constantly changing and businesses need to adapt. It’s getting harder because customers talk online a lot. What are strategies you can formulate to promote your brand well? Partnering with influencers to attract customers is a great way to build your business and widen your reach. Join your host Hanna Hasl-Kelchner as she talks with David Yovanno on how you can choose the right influencers for your organization.
David is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships. In this episode, he shares in-depth insights on buyer decisions and delivering value through advertising. Learn how to grow your business and revenue far beyond expectations!
What You’ll Discover About Partnering With Influencers
- Is traditional advertising dead?
- How social publishing platforms changed consumer behavior
- How to find the right influencers to partner with and how to create partner programs
- Why partnering with influencers is becoming mainstream and how you can find opportunities in this space
- Why partnerships are a third category next to sales and marketing
- How to respect creators/influencers in your partnership
Guest Bio:
David A. Yovanno is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. Dave and impact.com have been pioneers in establishing partnerships as a third channel for scalable and resilient revenue growth alongside sales and marketing.
Dave has provided strategic leadership to SaaS companies in the technology vertical for more than two decades, previously serving as CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology; as president of technology solutions at Conversant, a diversified marketing services company; and as CEO of Gigya, a customer identity management platform. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.
Related Resources:
https://www.linkedin.com/in/dyovanno/
https://twitter.com/impactdotcom
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Business Confidential Now with Hanna Hasl-Kelchner
★ PRACTICAL ★ TIMELESS ★ NO NONSENSE ★ Discover the business issues hiding in plain view that matter to your bottom line. Created for smart business owners, executives, managers, and entrepreneurs who want to increase their business leadership effectiveness and side-step the School of Hard Knocks. Each Thursday you’ll hear top-line insights, tools and straight talk from experts, authors and change makers who share their secrets for more success on a wide range of business topics. These are the trusted advisors, the ones Big Business pay big bucks for, who are quietly igniting change behind closed doors and transforming businesses around world. And now, you can join those conversations too by simply tuning in. It’s easy.Our topics vary from week to week because business is multi-faceted and the higher you climb in your organization the more information you need to effectively lead your company and keep all of its moving parts aligned and moving forward. We talk about everything from leadership and people management, to sales, marketing, and finance, corporate governance and risk management. Why? Because business has lots of nooks and crannies. It’s impossible to be good at everything or know everything. Your expertise makes you a valuable contributor early in your career; but as your management and leadership responsibilities grow, so too does the need to expand your knowledge base because it’s essential to keep your finger on the pulse of your business and be able to ask the right questions to get the information you need to make informed decisions, as well as recruit the right talent. We even talk about how to manage stress and keep your head from exploding because, let’s be real, things pile up sometimes and it’s tough to juggle everything. It’s OK – you’re not alone – it’s a big club, one that you can join for free by listening to Business Confidential Now, one where you’ll be able to access resource packed information on every single episode page at https://BusinessConfidentialRadio.com. The show was created by Hanna Hasl-Kelchner, founder of Business M.O. and the Legal Leverage Academy, several years ago because business comes at you fast and no one can afford to get blind-sided. Especially by something you didn’t know, but somehow SHOULD know in your role as a business leader and key decision maker.Look - It’s not your fault, even if you have one of those fancy Ivy League MBAs, it’s impossible to have all the answers.Hanna knows this to be true as a matter of fact because she HAS one of those fancy MBAs and even taught in a few top tier MBA programs. She’s also been a practicing business attorney who has seen first-hand what happens when things go south. That’s why she created this podcast. Hanna knows how to ask the questions that get the answers YOU need to succeed. She’s been a trusted advisor, who for more than 35 years has helped influential business leaders and decision makers ranging from start-ups to the S&P 500 to the White House. Hanna has also seen how what you don’t know in business really can hurt you and bite you in the assets.The show typically runs approximately 25 – 35 minutes and releases a new episode every Thursday.It’s usually an interview show; but, once in a while Hanna will put on her lawyer hat and feature some no-nonsense legal information. Join Hanna and start listening to Business Confidential Now today. The more you dive into our rich archive of past episodes, follow and subscribe to Business Confidential Now, the more you’ll be able to grow and protect your business NOW.Listen on any app that supports podcasts, and visit https://BusinessConfidentialRadio.com. Please remember to tell all your business friends about the show and leave a positive comment.Join Podchaser to...
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