How to Improve Findability and Turbocharge Website Performance
How to Improve Findability and Turbocharge Website Performance
How to Improve Findability and Turbocharge Website Performance
Findability. Having your business rise to the top of search results on the Internet or being found at all is the holy grail of search engine marketing.
If you’re frustrated because you paid a lot of money for a beautiful website that’s not bringing in any business, you’re going to love today’s guest. She’s Internet marketing guru and author of Marketing Espionage, Heather Lutze.
WHAT YOU’LL DISCOVER ABOUT FINDABILITY:
- Why your unique selling proposition is the enemy of findability.
- The most important thing non-techies need to know about search engine marketing.
- 3 ways to evaluate why your website has no traffic.
- Free online tools that can help you create a findability strategy for your website.
- Why findability is more important than a beautiful website.
- How findability is the intersection of marketing and search engine marketing.
- What to look for when hiring a website developer.
- And MUCH more.
GUEST:
Heather Lutze helps businesses get found on the Internet. More specifically, she helps companies improve their results and increase sales through paid search and organic search optimization.
She is a nationally recognized Internet marketing speaker and consultant on search strategies with more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing.
She’s also has a fabulous startup story.
She broke free from corporate “cubicle” farm jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer. She then built that dream into a multimillion dollar Denver SEM company—the Findability Group.
Now before you think Heather is just another search engine guru wannabe, think again.
Heather has serious skills.
She spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association, a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London.
And yes, Heather has even been on Oprah.
RELATED RESOURCES:
Contact Heather and connect with her on LinkedIn, Facebook, and Twitter.
Also check out the online resources Heather mentioned during the interview to gather date that can improve your site’s findability:
From The Podcast
Business Confidential Now with Hanna Hasl-Kelchner
★ PRACTICAL ★ TIMELESS ★ NO NONSENSE ★ Discover the business issues hiding in plain view that matter to your bottom line. Created for smart business owners, executives, managers, and entrepreneurs who want to increase their business leadership effectiveness and side-step the School of Hard Knocks. Each Thursday you’ll hear top-line insights, tools and straight talk from experts, authors and change makers who share their secrets for more success on a wide range of business topics. These are the trusted advisors, the ones Big Business pay big bucks for, who are quietly igniting change behind closed doors and transforming businesses around world. And now, you can join those conversations too by simply tuning in. It’s easy.Our topics vary from week to week because business is multi-faceted and the higher you climb in your organization the more information you need to effectively lead your company and keep all of its moving parts aligned and moving forward. We talk about everything from leadership and people management, to sales, marketing, and finance, corporate governance and risk management. Why? Because business has lots of nooks and crannies. It’s impossible to be good at everything or know everything. Your expertise makes you a valuable contributor early in your career; but as your management and leadership responsibilities grow, so too does the need to expand your knowledge base because it’s essential to keep your finger on the pulse of your business and be able to ask the right questions to get the information you need to make informed decisions, as well as recruit the right talent. We even talk about how to manage stress and keep your head from exploding because, let’s be real, things pile up sometimes and it’s tough to juggle everything. It’s OK – you’re not alone – it’s a big club, one that you can join for free by listening to Business Confidential Now, one where you’ll be able to access resource packed information on every single episode page at https://BusinessConfidentialRadio.com. The show was created by Hanna Hasl-Kelchner, founder of Business M.O. and the Legal Leverage Academy, several years ago because business comes at you fast and no one can afford to get blind-sided. Especially by something you didn’t know, but somehow SHOULD know in your role as a business leader and key decision maker.Look - It’s not your fault, even if you have one of those fancy Ivy League MBAs, it’s impossible to have all the answers.Hanna knows this to be true as a matter of fact because she HAS one of those fancy MBAs and even taught in a few top tier MBA programs. She’s also been a practicing business attorney who has seen first-hand what happens when things go south. That’s why she created this podcast. Hanna knows how to ask the questions that get the answers YOU need to succeed. She’s been a trusted advisor, who for more than 35 years has helped influential business leaders and decision makers ranging from start-ups to the S&P 500 to the White House. Hanna has also seen how what you don’t know in business really can hurt you and bite you in the assets.The show typically runs approximately 25 – 35 minutes and releases a new episode every Thursday.It’s usually an interview show; but, once in a while Hanna will put on her lawyer hat and feature some no-nonsense legal information. Join Hanna and start listening to Business Confidential Now today. The more you dive into our rich archive of past episodes, follow and subscribe to Business Confidential Now, the more you’ll be able to grow and protect your business NOW.Listen on any app that supports podcasts, and visit https://BusinessConfidentialRadio.com. Please remember to tell all your business friends about the show and leave a positive comment.Join Podchaser to...
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