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How to Increase the Marketing Value of Your Logo Design

How to Increase the Marketing Value of Your Logo Design

Released Thursday, 22nd October 2020
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How to Increase the Marketing Value of Your Logo Design

How to Increase the Marketing Value of Your Logo Design

How to Increase the Marketing Value of Your Logo Design

How to Increase the Marketing Value of Your Logo Design

Thursday, 22nd October 2020
Good episode? Give it some love!
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LOGO DESIGN

Your logo design can provide instant name and product recognition for your business. It’s a very important part of your brand, your marketing and your business strategy. That’s why figuring out what’s truly important in a logo design is so essential to your business growth and prosperity. Today’s guest shares what non-artists need to know about logo design to increase the marketing value of their logo investment.

What You’ll Discover About Logo Design (highlights & transcript):

  • HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT

  • How to know if a particular logo design is right for you. [2:43]
  • Why knowing how and where your logo will be used is critically important. [3:35]
  • The 3 logo design elements you need to know. [5:10]
  • How image color and resolution impact your branding. [7:24]
  • Why the cut rate logo designs are not always the cheapest branding solution. [17:22]
  • The 3 logo design files you should ask for and why you need them. [16:37]
  • Tips for selecting a graphic designer. [26:16]
  • And much more.


Guest: Abby Greene

Abby Greene is a gifted artist and graphics designer and the Founder of Abby Graphics. She has a Bachelor of Arts from The American University in Washington, DC and a gazillion years of experience in design, having worked as a paste-up artist at a full -service advertising agency, an Assistant Art Director at a financial advertising agency, and a Senior Designer at a very large retail advertising.

Her work has been featured on every type of advertising media you could imagine, even billboards and TV. She also taught advanced design at Seton Hall University before starting her own successful graphic design company, Abby Graphics nearly 30 years ago.

She now designs a wide range of products that go well beyond logos, including business cards and letterhead, promotional brochures and flyers, corporate reports, catalogues, social media banners, e-books, web art, and much more.

Related Resources:

Contact Abby and connect with her on LinkedInFacebook, and Twitter.

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From The Podcast

Business Confidential Now with Hanna Hasl-Kelchner

★ PRACTICAL ★ TIMELESS ★ NO NONSENSE ★ Discover the business issues hiding in plain view that matter to your bottom line. Created for smart business owners, executives, managers, and entrepreneurs who want to increase their business leadership effectiveness and side-step the School of Hard Knocks. Each Thursday you’ll hear top-line insights, tools and straight talk from experts, authors and change makers who share their secrets for more success on a wide range of business topics. These are the trusted advisors, the ones Big Business pay big bucks for, who are quietly igniting change behind closed doors and transforming businesses around world. And now, you can join those conversations too by simply tuning in. It’s easy.Our topics vary from week to week because business is multi-faceted and the higher you climb in your organization the more information you need to effectively lead your company and keep all of its moving parts aligned and moving forward. We talk about everything from leadership and people management, to sales, marketing, and finance, corporate governance and risk management. Why? Because business has lots of nooks and crannies. It’s impossible to be good at everything or know everything. Your expertise makes you a valuable contributor early in your career; but as your management and leadership responsibilities grow, so too does the need to expand your knowledge base because it’s essential to keep your finger on the pulse of your business and be able to ask the right questions to get the information you need to make informed decisions, as well as recruit the right talent. We even talk about how to manage stress and keep your head from exploding because, let’s be real, things pile up sometimes and it’s tough to juggle everything. It’s OK – you’re not alone – it’s a big club, one that you can join for free by listening to Business Confidential Now, one where you’ll be able to access resource packed information on every single episode page at https://BusinessConfidentialRadio.com. The show was created by Hanna Hasl-Kelchner, founder of Business M.O. and the Legal Leverage Academy, several years ago because business comes at you fast and no one can afford to get blind-sided. Especially by something you didn’t know, but somehow SHOULD know in your role as a business leader and key decision maker.Look - It’s not your fault, even if you have one of those fancy Ivy League MBAs, it’s impossible to have all the answers.Hanna knows this to be true as a matter of fact because she HAS one of those fancy MBAs and even taught in a few top tier MBA programs. She’s also been a practicing business attorney who has seen first-hand what happens when things go south. That’s why she created this podcast. Hanna knows how to ask the questions that get the answers YOU need to succeed. She’s been a trusted advisor, who for more than 35 years has helped influential business leaders and decision makers ranging from start-ups to the S&P 500 to the White House. Hanna has also seen how what you don’t know in business really can hurt you and bite you in the assets.The show typically runs approximately 25 – 35 minutes and releases a new episode every Thursday.It’s usually an interview show; but, once in a while Hanna will put on her lawyer hat and feature some no-nonsense legal information. Join Hanna and start listening to Business Confidential Now today. The more you dive into our rich archive of past episodes, follow and subscribe to Business Confidential Now, the more you’ll be able to grow and protect your business NOW.Listen on any app that supports podcasts, and visit https://BusinessConfidentialRadio.com. Please remember to tell all your business friends about the show and leave a positive comment.

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