Norman
Business Insight with Norman Younger - Sharing 25 Years Experience
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Norman
Business Insight with Norman Younger - Sharing 25 Years ExperienceEpisodes
Norman
Business Insight with Norman Younger - Sharing 25 Years Experience
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Episodes of Business Insight
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When faced with the onslaught of messages thrust in our faces most of us hardly give a second thought as to whether we're looking at a branding opportunity or an advert - in fact we just call them adverts. "To advertise ehre call this number" s
Industrial espionage. A grand and exciting expression that has you imagining massive all sorts of cloak and dagger scenarios. In truth it is about keeping your business to yourself, to be precise making sure nobody is going to spoil your plans
Very few things in business canmatch the frisson of a start-up as it shifts into the next gear. But it's so easy to miss the point and get bogged down in useless activity. Listen how to do it and what to beware of, with simple lessons learnt fr
The tragedy in Ukraine needs to introduction nor any more column inches. When you face a bully who has parked his or her tanks on your lawn ( literally in this case) how should you respond? The bravery and determination of the people of Ukraine
Peloton. A stockmarket darling throughout Covid, but now a poster child for the wrong reasons. Listen and learn how errors made by multinational corporations should focus YOUR mind on how to handle problems affecting your product or service whe
A new year, a new start? Maybe, or perhaps simply the year you will give serious thought to how you can implement changes for the better and get out of the business rut that has plagued you for so long. But it's important to ensure that there i
In the last podcast we looked at what might be driving your employee's request for an increase in wages. Now we look at your considered and measured response. As if often the case in business getting it wrong can be catastrophic but with the r
It's all over the headlines and cannot be ignored. It's what employers fear the most, as does the Bank of England! But how to respond, especially if you've only ever known a benign wage environment? Listen and learn how to manage demands from e
The French Foreign Legion is the stuff of legend, often shrouded in mystique and myth. There is one aspect of it that it is best known for that can be applied to your business - the ability to "forget the past" and take on a new identity. This
Making mistakes is part and parcel of business life, it's just a matter of how serious they are and what the consequences are. When blue chip companies or household names make them the financial press likes to crow about it but once we strip ou
Zombie. The very term conjours up images of something not right at best and fearful at worst. In the world of business it's exactly the same, which is why the term has been coined for companies inhabiting a troublesome place financially. The c
Who isn't familiar with the term "red flag"? But who really grasps the meaning of why they are so named and what constitutes a red flag? Furthermore, how should you react to a red flag? Listen to this episode and it might just save your busine
Business pundits are never short of opinions on why firms have failed or markets have behaved in an unforeseen way, nor are they short of opinions about where markets will head in the coming weeks, months or years. So what about forecasting and
It's a hackneyed expression but what lies behind it and are there exceptions in today's business climate? We read daily in the financial press and websites about the likes of Uber, Deliveroo and others burning through their shareholders' funds
Family and friends - just the people to support you when you need to get your new business off the ground or take an existing one to new heights with an injection of capital. Regrettably, once the euphoria and bonhomie settle down reality sets
Networking - something widely misunderstood but so crucial to build a business. It's never been easier to do these days, through social media and similar technologies - even for the faint hearted or shy amongst us. It's one of the few things in
Everybody loves a success story, all the more so when it inspires them to go on to achieve big things themselves. This special end of season edition is an interview with Alex Smilanksy, founder of Mayku and a "Forbes 30 under 30" star. Alex to
Each business owner thinks they know best in their business, especially if the business appears to be successful. Unfortunately this can have disastrous effects if workers have ideas and observations to contribute, however simple or insignific
There are times in your business life when radical and often brave decisions are required. It can require courage of conviction and perhaps a need to jump in, maybe in the face of conventional wisdom. In some ways this is not unlike the hackne
Do you have a valuable brand in your business without even realising it? Once you understand what a brand actually is and what it means for you and your customers, you'll appreciate the importance of respecting it because it is so easy to abus
If you think you are in full control of your business think again! Things are going well...until they aren't. So how can you avoid these nasty surprises?Getting used to watching your business performance dashboard is a fundamental, just like dr
Time is money in the business world. People who waste your time are an unnecessary distraction and too many of them can seriously dent your bottom line, especially if you charge for your time. If you're selling products they tie up you and your
Nobody wants to turn down business but you certainly want to avoid waking up one morning and asking yourself why you took on a particular customer, contract or assignment. Kicking yourself because you were greedy is one thing but asking yoursel
Contracts are part of everyday business life but also the source of untold grief for the unwary. Some firms thrive on issuing unfair or dodgy paperwork to small businesses like yours. So what can you do to protect yourself? Plenty! Listen and f
Everybody wants to stand out from the crowd and get noticed above all the online noise that our customers and clients are bombarded with.But in business crowds serve a purpose, it's also called the marketplace, so getting it right is important
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