On this episode Gavin is joined by Jason Wright of Intentionally Inspiration to talk about marketing funnels. Specifically, five strategies around developing your content, how you can use something as simple as your email footer to encourage people to engage with you, email campaigns – what works and what doesn't – building and nurturing relationships with prospective and existing customers, and much more.

KEY TAKEAWAYS

• A sales funnel is really about building a relationship with a new contact, introducing them to your world and giving them a little bit of value in exchange for an email address and then keeping that relationship going to the point they become a customer and repeat customer.
• A lot of people already have a big email list but don't know what to do with it. Don't just sell through it. Build the back end first then the front end, then the traffic. If you don't have a plan after getting people to your website, you're missing a ton of opportunities, wasting a lot of time and missing money.
• The five buckets: If you had to pick five areas of your business that are different but overlap, like a Venn Diagram, what would they be? For example; motivation, entrepreneurship, digital marketing, sales funnels, etc. This gives you different buckets to pull ideas and content from and it prevents your list from being exhausted from hearing about the same things every week. This can be used for social media and podcasting content throughout the month as well.
• I use a passive journey customer footer at the bottom of my email that points people towards my social media, resources and content, podcast, how to work with the company and myself. It shows people how to move down the funnel without drawing attention to it.
• Any time you can go live, on Facebook Live for example, and interact with your audience is really powerful. Try to open up actual dialogues in conversation. You can pick the brains of your best clients to see what they'd like you to offer.

BEST MOMENTS

‘If I'm receiving emails from you daily, I'm probably going to unsubscribe!'

‘Most people think about their sales funnel completely backwards.'

‘Most sales don't happen in the first five touch points, everybody's different.'

‘Pre-sell new offers without building anything, ask what or if people would pay for something you're thinking about selling.'

‘Don't be scared to show your personality and entertain. If you're confident, show how you've failed.'

VALUABLE RESOURCES

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[email protected]

GUEST RESOURCES

Contact Jason Wright:

 https://intentionallyinspirational.com/

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHODS

• Website: www.gavinpreston.com
• LinkedIn:https://www.linkedin.com/in/gavinpreston/
• YouTube: https://www.youtube.com/user/gavinpreston1
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• Twitter: @gavinpreston

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