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Business of Apps Podcast

Business of Apps

Business of Apps Podcast

A weekly Business, Management and Entrepreneur podcast
Good podcast? Give it some love!
Business of Apps Podcast

Business of Apps

Business of Apps Podcast

Episodes
Business of Apps Podcast

Business of Apps

Business of Apps Podcast

A weekly Business, Management and Entrepreneur podcast
Good podcast? Give it some love!
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Episodes of Business of Apps Podcast

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It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right - TikTok and marketing your apps on TikTok. Well, the platform, despi
This week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace, app performance analytics platform.Right now we use and rely on so many apps in our daily lif
Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle - first you get a mix reaction, some people are thrilled, some are shaking their heads and rolling up their e
We live the world of smart things - smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general - fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are full of high tech that makes them smart). T
Science tells us that 80% of information we perceive every second we’re awake is visual. We make sense of this world around us by processing lots and lots of images and some of those images are mobile ads.Now, there are ads you just want to go
User experience. This term has become so widespread and significant for business because we all use so many products and services and if you think about it - your interaction with those products and services can make your day or ruin it.Our sm
As so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static - you find a new marketing channel that works and for a while and you feel like you can finally breath again freely but then
There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every joke and I would say that this one has a pr
Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year.Every app marketer would agree that A
What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words - we live in a streaming world.Initially it was cool to have Netflix fo
This week we have another bonus episode for you, this time it’s the App Growth Strategies for 2024 panel discussion from our App Promotion Summit Berlin that we hosted back on November 30, 2023. On the panel we had:Wendy Tai, Head of Performa
Happy 2024 everybody! It’s time of the year when we think about resolutions like keeping yourself fit and so fitness can be one of the things on your mind right now. How about keeping your fitness app fit? I bet just like with keeping yourself
Like with many things in business, when it comes to app marketing people either rely on data to make decisions or listen to their gut feeling. We are strongly suggesting to do the former, we encourage you to do your best to keep it rational and
Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on November 30th last year.You might have heard about OpenAI’s very recent turmoil with its CEO,
App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users.We also are pretty familiar, way more than we would like to, with the no
Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others.If you own a mobile app, you stare at your laptop’s screen and you better have a good cons
Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are intertwined and security breaches are being reported almost daily.It’s about personal data security
How was your shopping this year? How long is your Amazon 2023 Orders list by now?Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an impression that it’s always about Amazon :-) ) - well, the w
Now, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our midnight oil burning moments, brainstorms and nai
This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove.There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen - when Apple’s Priv
October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile user acquisition and monetization techniques worked t
This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you.It was hosted by Carolyn Bao of AppsFlyer and the guests were: Annie Wang, Senior User Acquisi
“May I have your attention please?” - how many times did you hear this ask?When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just fight for that precious 10-15 seconds of your at
Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily lives, it's easy to use, for the most part, it's
Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business.You maybe at the very beginning of your app project journey or not - regardless, the notion of monetizati
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