On today's episode, you'll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world.

In this call, a South-Africa based architect asks how she can use the additional information she has in a Building Information Model to provide greater value to a client, and greater compensation for her services.

On this episode you'll discover:

• Why you should be selling value (not architecture)
• How to sell value to your clients
• How to up-sell additional services

► Subscribe to my YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Soundcloud: https://soundcloud.com/enochsears
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast/
iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com

Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Carpe Diem!