"This episode originally aired on Shrugged Collective on 9/2/19

If you’re an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today’s market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!"