This week, Chris Dayley, a young entrepreneur and business owner sits down to talk to us about why you, as a business owner, should become an expert on CRO (conversion rate optimization) and how it can greatly impact the success of your business. Chris started his own company, Disruptive Advertising, in 2014. After working many years in digital marketing, using SEO, PPC and social media tactics to help clients achieve ranking results and get more business, Chris realized something invaluable: you need to be able to test and track conversion or you won’t be able to bring in the most revenue possible. Chris explains in-depth why you should be A/B Testing for your website and how to get conversion rates to increase revenue for your business.