Episode 21 - What should my podcast be on ?

Released Friday, 31st July 2020
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  • Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.
  • Sorry I am a couple of minutes over this week again !!!
  • Hello and Welcome to Episode 21 - What should my podcast be on ?
  • Part 2/12 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live
  • Look into planning podcast and episodes
  • Practicality of equipment, recording, editing and choosing a podcast host
  • Look at how to launch
  • Post launch content cycle and improvement of style of delivery

Quote For The Week

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it. - Samuel Johnson


  • Hurray the www.b-souls.com site is live
  • I will be increasing my activity on what gets sent out
  • I would really love to hear what you think @businesssouls on Instagram / Twitter

Main Topic

Business Perspective
  • Directly in earbuds of customers
  • Initial novelty soon to wear off
  • Promotion
  • 21% UK 35% US Low Numbers

Listener Perspective
  • Compelling Content
  • Consistent Delivery
  • Gives value

  • Covers your expertise
  • Niche down as much as possible
  • Don’t niche too far !!! otherwise no content idea

Decide podcast type
  • Interview based don’t need as much prep other than ?
  • Single person delivery - a lot of prep
  • Group delivery - share prep

Think out of box
  • Compelling
  • Content ideally needs to get your listener to take action
  • Listening because thinking about podcast → What is yours going to be about ?
  • Think of how many episode ideas you can come up with.
  • If you can get to 20 then you have a way forward.
  • Don’t be tempted to setup podcast with out doing this

Brand Action
  • What do you want the user to do for you ?
  • Visit website ?
  • Sign up for e-mail list ?
  • Download your latest report
  • May need Lead Magnet

  • Building company - talk about types of projects and what is achievable. Talk about funky new techniques
  • Youprenneur.Fm Chris Ducker talks about all things that a personal brand business needs to think about
  • Digital Marketing Consultancy - look at all thing helping business with digital marketing

Know Like Trust
  • Important that subject matter get you known
  • Once you are known important to get your audience to like you.
  • Know & Like = Trust = Buy

Get in touch
I would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!!


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Episode Details

12m 5s
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