- Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.
- Sorry I am a couple of minutes over this week again !!!
- Hello and Welcome to Episode 21 - What should my podcast be on ?
- Part 2/12 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live
- Look into planning podcast and episodes
- Practicality of equipment, recording, editing and choosing a podcast host
- Look at how to launch
- Post launch content cycle and improvement of style of delivery
Quote For The Week
Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it. - Samuel Johnson
- Hurray the www.b-souls.com site is live
- I will be increasing my activity on what gets sent out
- I would really love to hear what you think @businesssouls on Instagram / Twitter
- Directly in earbuds of customers
- Initial novelty soon to wear off
- 21% UK 35% US Low Numbers
- Compelling Content
- Consistent Delivery
- Gives value
- Covers your expertise
- Niche down as much as possible
- Don’t niche too far !!! otherwise no content idea
Decide podcast type
- Interview based don’t need as much prep other than ?
- Single person delivery - a lot of prep
- Group delivery - share prep
Think out of box
- Content ideally needs to get your listener to take action
- Listening because thinking about podcast → What is yours going to be about ?
- Think of how many episode ideas you can come up with.
- If you can get to 20 then you have a way forward.
- Don’t be tempted to setup podcast with out doing this
- What do you want the user to do for you ?
- Visit website ?
- Sign up for e-mail list ?
- Download your latest report
- May need Lead Magnet
- Building company - talk about types of projects and what is achievable. Talk about funky new techniques
- Youprenneur.Fm Chris Ducker talks about all things that a personal brand business needs to think about
- Digital Marketing Consultancy - look at all thing helping business with digital marketing
Know Like Trust
- Important that subject matter get you known
- Once you are known important to get your audience to like you.
- Know & Like = Trust = Buy
Get in touch
I would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!!