When tragedy hits your community, it's common to want to spring to action with your business and help out in any way you can. However, are you doing this to help your community, or are you taking advantage of the situation because you want the spotlight on your business by the media? This week, host Hal Alpiar addresses the differences between acts of good faith and charity for good versus doing so for media attention or for making a "good name" for your business. In the second half, Hal will also discuss branding, and the pros and cons of using repetition in your business's branding.

Business Works is presented by the following sponsors:
Father and Son Family Medicine Clinic
Heather Skender-Newton
Rib City of Cookeville
John White - State Farm Insurance Agent
Ford Lincoln of Cookeville
Trademark Printing