It finally has come to Eric and Ando talking about Instagram. Take about 5 minutes to watch the video clip in the links below to get a better understanding of what we are discussing today.   Audiences are more comfortable viewing and buying art via their phones than ever before. Why would there not be curators creating exhibitions with that interaction in mind? A trend of “MADE-FOR-INSTAGRAM” exhibitions are trying to change the way we engage with our traditional institutions. In this episode, Eric and Ando discuss two specific spaces. The Museum of Ice Cream in New York, and the Color Factory in San Francisco.     For more By The Way, follow us on Twitter @ByTheWay_ArtPod, Facebook @By The Way: A Contemporary Art News Podcast, and Instagram @cultural_bandwidth. Or on our website Cultural Bandwidth.   By The Way: A Contemporary Art News Podcast is created by Eric Wall and Ando.   Links Wired, youtube. Jeff Koons and Snapchat.   Music credits: Favorite Secrets by Waylon Thornton is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License and permission of the artist.