One of the most influential PR people in Sacramento, Traci Rockefeller Cusack, otherwise known as T-Rock represents the Midtown Association, Old Sacramento, DOCO, and more. In this episode Traci dishes on the start of her career at News10, coordinating Oprah's visit to Sacramento (2:30), how PR has changed since she first began her career (10:00), the potential of Old Sacramento and DOCO (15:00), and why Sacramento needs to capitalize on the rooftop scene (17:00).