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The Category Queen Show

Kinsey Machos

The Category Queen Show

A weekly Business, Marketing and Entrepreneur podcast
Good podcast? Give it some love!
The Category Queen Show

Kinsey Machos

The Category Queen Show

Episodes
The Category Queen Show

Kinsey Machos

The Category Queen Show

A weekly Business, Marketing and Entrepreneur podcast
Good podcast? Give it some love!
Rate Podcast

Episodes of The Category Queen Show

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In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. From my initial skepticism to fully embracing webinars as
Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriv
What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly re
In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak.I know how daunting it can feel to stare at a blank page, doubting your ex
Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. If you’re conflicted
Have you ever felt like your creativity is working against you rather than for you? The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it aga
At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goal
Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler.Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challen
Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. I
Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has be
What’s the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’
Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how
In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me as we unpack the core
Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figure
As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. Join me as I dive into a thorough reflection of 2023, a year that delivere
Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how
You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would al
Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show!In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and wher
Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your be
Your relationship with money impacts how you market your coaching offers. It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections),
Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today? Sometimes, we can indirectly create these “reinvention” seasons where
Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner. You should
Preparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life. However, heading into a new year as a business owne
Do you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach? Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business
Is the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming. However, don’t take this p
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