Paul DaCruz has worked in advertising, television, and publishing for over 30 years. He has held advertising positions with the Golden Gate Chapter BMW Club and the Pantera's Owners Club of America. Paul founded events including BAM3 - (BAY AREA M3) which were the largest gathering of vintage BMW E30 M3 cars on the West Coast. He has done work for Corvette Magazine, Bimmer Magazine, Excellence Magazine, and Sports Car Market Magazine.