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How One B2B Marketer Found Silver Linings in the Unknown

How One B2B Marketer Found Silver Linings in the Unknown

Released Thursday, 18th June 2020
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How One B2B Marketer Found Silver Linings in the Unknown

How One B2B Marketer Found Silver Linings in the Unknown

How One B2B Marketer Found Silver Linings in the Unknown

How One B2B Marketer Found Silver Linings in the Unknown

Thursday, 18th June 2020
Good episode? Give it some love!
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Megan Heuer is the principal at HeuerB2B where she helps B2B companies win the business they want and keep the business they've won. She spent 12 years at SiriusDecisions working on ABM and research, and when the company was acquired by Forrester she became the VP of research. After a stint at Engagio, she founded her own company.

In this interview, Andrea Lechner-Becker chats with Megan about how buyers are responding to changes in the market, advice for individuals who are experiencing layoffs or furloughs and how to identify opportunities in challenging times. 

   

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