In the spring of 2020, when the world shifted to remote working, organizations from every vertical turned to video as a means to connect and share messages in lieu of in-person meetings. And for the B2B sector, video became a lifeline to prospective buyers and customers. So it should come as no surprise that Vidyard, a leading video platform for marketing and sales video hosting, saw a 400% increase in the number of weekly signups for its free product with the first two weeks of quarantine.

In this episode, host Justin Gray chats with Tyler Lessard, VP of Marketing at Vidyard, about the surge in personalized videos, how marketing and sales teams are leveraging it, and how video is shaping the future of B2B sales. They also discuss how Vidyard managed the sudden, enormous spike in business, the ways the team adjusted its focus and why video is at the center of a cultural shift in communication.