In this episode, Mike talks with Amber Naslund. Amber is a Principal Consultant at LinkedIn. She leverages her expertise to help some of the top brands in the world build outstanding digital content strategies.

Questions Answered:

• Why can’t we do more of what the internet is good at?
• Are there ways for us to leverage the good?
• How can we converse better on social channels?
• How can we get better?
• How do you differentiate between fundamentals and tactics?

Key Takeaways:

• The internet is its own magnifying glass of what we all are.
• The internet brings us closer to so many things that we are insatiably curious about.
• The internet makes it easier than ever before to lean into community. People feel seen and a sense of belonging.
• It is critical to use our ability to connect to advocate for what we care about.
• It takes a conscious effort to pull away from the negative.
• You have the power to unfollow, block and mute. You need to tend your own garden.
• Reinforce your boundaries.
• Slow down enough to have empathy for other people.
• Show up as a good digital citizen
• When we model the kinds of behaviors we expect from other people on these digital channels, we start to set standards for how we expect people to behave and treat us.
• You have to build the network long before you need it.
• You have to start by putting value in. Value as a good citizen of the digital universe.
• The internet has a short fuse, but a long memory.
• Show up with good intent.
• So much of good marketing is about consistency and caring about the audience you are trying to reach.
• Gimmicks don’t have staying power.
• Good fundamentals aren’t sexy but they are so critical.
• Fundamentals are the strategy. They why and the what.
• Tactics are the execution pieces. How are you going to get that done. 

Show Links: 

Amber’s website

Amber on LinkedIn

Amber on Twitter

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