On this episode, Mike is joined by Evo Terra. Evo is a podcast strategist with Simpler Media Productions.

Questions Answered:

• Should organizations take advantage of podcasting as a way to communicate to employees?
• Why do organizations struggle with the idea of putting together a podcast?
• What are some advantages of communicating through the spoken word?
• How long does a podcast need to be?
• How can we avoid analysis paralysis? 
• What happens if you change the style mid-stream?
• What are some common mistakes people make when starting on this journey?
• How do you look at audio as a secondary activity?
• How can content be reused?
• What can I do if I want to get started podcasting?

Key Takeaways:

• Podcasting is a lot easier than most people think.
• We are natural storytellers.
• Each episode should have a theme
• Design is important
• Intent is important
• Think about it as content marketing
• Figure out a structure first
• 25 - 30% of people listen to a podcast weekly
• Podcasting can be a dedicated communication channel for your business, but it is also ubiquitous.
• You can do totally private podcasting if you want. 
• You don’t want it to appear random. 
• There is very little correlation between how long it takes to enjoy a podcast and how long it takes to assemble a podcast.
• The best microphone to use is the one that you have and know how to use properly.
• Podcast listening is a found time activity.

Show Links:

• www.evoterra.com
• Evo on Twitter
• Evo on Facebook 
• PHX Podcast Club
• Podcast Pontifications

Thank You 

Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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