Anyone can make a good product. An invention is just a thing in the world. But a category is how your customer thinks about it. And creating your own category can mean the difference between success and failure. Category Teardowns is the only marketing podcast that evaluates new and aspiring category creators to find out if they're contenders or pretenders. You see, the creation of new categories is turning our world upside down. It's the reason why you've got no problem hopping in a random car, letting someone else do your grocery shopping, or staying at a stranger's house instead of a hotel. Category Teardowns is hosted by Josh Lowman, Partner at Goldfront, the world’s first category design studio. Head over to goldfront.com to sign up for the newsletter and learn more about how they're helping startups reach category greatness.