Running a business is hard, so anything that helps with focus and productivity can help you avoid pitfalls and struggles associated with goals and targets. The 12 Week Year is the book and program created by Brian Moran and his partner, Michael Lennington. Instead of managing your business annually, as most do, the 12 Week Year teaches you to treat every 12 weeks as it carries the same significance as a one year period in traditional business management. This means shorter targets, less procrastination, and a highly impactful approach to managing your business and your life.