In this episode, Omar & Barney welcome to the podcast author, entrepreneur, public speaker, and CEO of Build Your Empire, Casey Adams. Author of the best-selling book, Rise of the Young, Casey truly has a remarkable story. He turned a near fatal neck injury from a negative situation into a positive outcome by using his recovery time to learn everything he could about building a personal brand by leveraging social media. Today, Casey has catapulting his brand, Build Your Empire, into one of the top influential brands for young entrepreneurs looking to grow their businesses. Casey breaks down the three pillars he utilized to build his personal brand: collaborations, podcasting and traveling. He believes that understanding a brand’s core message is imperative in order to grow and leverage it. Additionally, Casey stresses the importance of building and maintaining strong, meaningful relationships. He credits his own relationship-building skills as one of the reasons he has been so successful in his endeavors. Finally, Casey identifies the difference between influencers and entrepreneurs and gives advice to young upstarts looking to build their own brands.