In this episode of the Cesari Direct Marketing Podcast, we sit down with PR expert Nancy Trent of New York City public relations firm Trent & Company. Nancy shares with us just how important it is to include a PR strategy into your marketing pl

Building Brands Through Direct Response

Jun 21st, 2016 21m 32s

For this episode we met up with our head of new business development, Loren Wayne. Loren has decades of experience in Direct Response and Branding campaigns. He offers an informative look into what helps make a direct response marketing campai

Episode 2 [Part 2]: Building A Silicone Pancake Flipper Empire With James Thomson

May 3rd, 2016 28m 7s

In part two we sit down with James Thomson. In this part we dive into perfecting an Amazon marketing strategy to help build your brand on Amazon. We also talk about how grey market sellers can cause damage to your bottom line, and we talk about

Episode 2 (Part 1): Navigating Amazon With James Thomson

May 2nd, 2016 31m 36s

We talk with with James Thomson. James is a partner at Buy Box Experts, a company who helps mange and advise client's ecommerce strategies. James is also the organizer of the Prosper show, a conference that brings together Amazon marketers from

Cesari Direct Podcast Episode 1: The George Foreman Grill

Apr 8th, 2016 18m 55s

We sit down with CEO, Rick Cesari and COO Jane Schloth to talk about the George Foreman Grill Campaign. We will delve into why the campaign was so successful, and hilarious anecdotes of working with the champ himself.

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