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Strengthening the Social Economy with Catherine LaCour, Chief Marketing Officer at Blackbaud

Strengthening the Social Economy with Catherine LaCour, Chief Marketing Officer at Blackbaud

Released Wednesday, 16th May 2018
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Strengthening the Social Economy with Catherine LaCour, Chief Marketing Officer at Blackbaud

Strengthening the Social Economy with Catherine LaCour, Chief Marketing Officer at Blackbaud

Strengthening the Social Economy with Catherine LaCour, Chief Marketing Officer at Blackbaud

Strengthening the Social Economy with Catherine LaCour, Chief Marketing Officer at Blackbaud

Wednesday, 16th May 2018
Good episode? Give it some love!
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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of corporate citizenship and philanthropy, speaks with her colleague Catherine LaCour, chief marketing officer at Blackbaud, about how organizations can strengthen the social economy to build a better world. The conversation kicks off with an explanation of what the social economy is, and how greater participation and greater effectiveness are the hallmarks of a strong social economy. Rachel and Catherine talk about how social good organizations can leverage the power of data, individual impact and radical collaboration to strengthen the social economy, and gives examples of how each of these three steps are being done well. Catherine also details the role that the U.N. Sustainable Development Goals (SDGs) play in the social economy and how they are providing an outcomes-based roadmap to all organizations.
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