In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness.

Here are some helpful links while you listen:
Mailchimp Presents homepage
"Second Act" series
Mailchimp GIPHY library
GIF Tweet example

For more inspiration on varying your Tweet formats:
4 engaging Twitter Poll ideas for businesses
How to use Twitter Lists

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.