The cost of eggs, bread, butter cheese or almost any staple remains a hot topic. This week Countdown's pledged to keep more than 1500 everyday essentials at "low prices for longer". It follows claims the two main supermarket chains are making excess profits of a million dollars a day as kiwis struggle with an ongoing cost of living crisis fueled by inflation and high interest rates. A Commerce Commission study found the specials are often confusing and the consumer watchdog claims they aren't always genunine. So Checkpoint headed to a Countdown to ask shoppers what's causing them the most pain at the check out. Countdown's undergoing a $400 million three year make over and will relaunch next year as Woolsworths. Woolworth NZ managing director Spencer Sonn joins Lisa Owen in studio [embed] https://players.brightcove.net/6093072280001/default_default/index.html?videoId=6338045675112