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Christian Publishing Show

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The Christian Publishing Show is a podcast to help Christian authors change the world. We talk about how to improve in the craft of writing, how to get published, and how to market effectively. Get expert advice from industry insiders. Hosted by Thomas Umstattd Jr.


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050 Between Contract and Launch – What it is like to have a book under contract
This is episode 50 of the Christian Publishing Show! And we have a special treat for you today. We’ve talked with a lot of bestselling authors on this show, but we’ve never talked much about what their first year is like. It is easy to get so focused on getting a book contract that you don’t realize what comes next. So that is what we are going to talk about today.  Our guest today lives in Tennessee and is a writer of romantic comedy for HarperCollins Christian Publishing. Melissa Ferguson, welcome to the Christian Publishing Show! Let’s start a little before the story. How did you get your first contract? What were some of the surprises? What tips do you have for authors doing their first.  How did it feel going through all this? If you could go back to the beginning of the year, what could you do differently? Where can people find out more about you? Links: 207 Where to Spend Your Marketing DollarsMelissaFerguson.comThe Dating Charade (Affiliate Link) Links: Sponsor: Christian Writers Institute The Course of the Week: Title of Course Paste from CWI website Use coupon code “podcast” to save 10% or click the link in the show notes to activate the coupon code automatically.  The post 050 Between Contract and Launch – What it is like to have a book under contract appeared first on Christian Publishing Show.
049 Business Mistakes Authors Make (and how to avoid them) with Steve Laube
These notes about what we talked about in this episode of the podcast. They are not intended to replace listening to the podcast. Questions: Why should authors pay attention to the business side of writing? What are some common mistakes you see authors make?Do authors need a budget?Let’s talk about business entities. When should authors create an LLC?Let’s talk about estate planning. What happens to books when an author dies?Let’s talk about bookkeeping.  Benefits of an LLC Liability ProtectionEstate Management Downsides of an LLC Depending on your state, additional taxesCost money to setup.Some paperwork to maintain More Questions: When is it a good time to create a separate bank account? Taxes The IRS Business or Hobby Factors Whether you carry on the activity in a businesslike manner and maintain complete and accurate books and records.Whether the time and effort you put into the activity indicate you intend to make it profitable.Whether you depend on income from the activity for your livelihood.Whether your losses are due to circumstances beyond your control (or are normal in the startup phase of your type of business).Whether you change your methods of operation in an attempt to improve profitability.Whether you or your advisors have the knowledge needed to carry on the activity as a successful business.Whether you were successful in making a profit in similar activities in the past.Whether the activity makes a profit in some years and how much profit it makes.Whether you can expect to make a future profit from the appreciation of the assets used in the activity. Links: QuickBooks OnlineXeroMintLegalZoom Sponsor: Christian Writers Institute The Course of the Week: Tax & Business Guide for Authors In the course you will: Learn whether or not you qualify for tax deductions for your writing-related expenses (not all writers qualify). You will also find out about the 9 factors the IRS uses to determine if someone is a professional author.Receive an indie business plan template. Learn how to easily create a business plan for your independent publishing business.Learn about a simple tool that will help you make more money as an author while helping make you become more audit-proof.Learn how to start making a writing income even before your first book comes out. Making extra money helps you qualify for tax deductions!Learn whether or not you need to form an LLC. We will also share a cheap and easy way to form an LLC when the time comes.Learn about 19 different tax deductions authors can take advantage of.Learn how to reduce your chances of being audited by the IRS.Learn how to avoid common mistakes that often get authors in trouble with the IRS.Tax court cases for your CPA.   Use coupon code “podcast” to save 10% or click the link in the show notes to activate the coupon code automatically.  This course is also part of the Tax & Legal Bundle which is on sale for the first two weeks of November 2019. The post 049 Business Mistakes Authors Make (and how to avoid them) with Steve Laube appeared first on Christian Publishing Show.
048 The Pros & Cons of Small Publishing Houses
What is the difference between a small and large publisher? Should you go with a small publishing house?  This has been one of our most requested topics on the show, especially after: 029 Pros and Cons of Traditional Publishing030 Pros and Cons of Indie Publishing How the Publishing Business Model Works Acts like a VC fund. Taking big risks looking for big pay offs.Those risks are funded by the backlist. HarperCollins owns the rights to C.S. Lewis’ backlist. They also own Zondervan among other Christian Imprints. C.S. Lewis’ books fund the risks Zondervan takes on new books.  What is a small house? Traditional publishing house without a lot of money.Little to no evergreen backlistLittle to no bestseller frontlistOften use the same tools indie authors use (print on demand, freelancers, etc.) but they do it for you.Often they are started by a successful author or agent who wants to help her friends get published. Often run by a single charismatic founder who manages most of everything.  How a small house is different from a medium size publishing house. Medium houses are very similar to big houses in most respects. The big difference between large and medium is the size and sales of the back listBig houses poach authors from medium houses all the time. In fact, that is the primary strategy of one of the top houses. They treat the medium houses as their minor league feeder teams. Small houses are different. If medium sized publishers are like the minor leagues. Small houses are like the local church softball league. There are no talent scouts in the bleachers, only friends and family. One way to tell a small house from a medium house is by how old it is.  It is hard for a small house to last for a decade. They either get bigger or die off. Another way is by the size of the advance. Your agent will tell you.  Small House Pros Easy to get selected. Gate keepers are less pickySome expertise. Rolodex of freelancersNo money out of pocketPrestige of going with a traditional publisher.Access to competition Small houses sometimes give authors a bigger cut of ebook royalties.  Small House Cons Tiny budget. (Even if your book shows potential, they can’t drop $50k in promotion to help you hit a bestseller list.)Small Advance. It is not uncommon for small presses to offer triple digit advances. No Audiobook Production. They lack both the money and the expertise.  No placement in physical bookstores. You only make between 75¢ and $1.50 per paper book.You lack control over the cover, typesetting, marketing, etc.You get no marketing dataNo marketing spendYou can’t control the price of your bookNo financial stability (small presses go out of business all the time)Small houses are overly dependent on one person. (Scandal, sickness, death, or business of that one person can kill your book)You get paid slowly if at allIn most cases going with a small publisher prevents you from ever going with a big publisher. For most small publishers, you get the worst of both traditional and indie publishing. Small publishers have become in my mind the new vanity publishing. But that is not to say that small presses are always a bad idea. Small Publishers Make Sense When The House Has A strong focused brand. (Enclave)A passionate following. (A Mega Church Press)A popular literary universe you get to write in. (Sterling And Stone) Small Publishers Make Sense When the Author Is successful in one genre but wants to write in a second genre under a pen name. Just has one book they want to write and can’t afford to independently publish. Is not concerned about money, sales, or impact.Wants access to the focused group of fans of the small publisher.  Bottom Line For most authors who are considering a small press, I recommend either working on your craft and platform more so you can attract a medium sized press or going indie.  Sponsor: Christian Writers Institute The Course of the Week:Literary Agent Bundle Normally we feature an individual course, but today we are featuring a course bundle.  Mistakes New Writers Make by Kathy Ide Explore the biggest mistakes writers make and how you can avoid them. A four-part video course. The Ten Enemies of Good Writing by Rene Gutteridge The better your writing, the easier it is to find an agent.  The 10 Ks of a Good Book or How You Can Make 10k on Your Next One! by Steve  Laube Steve talks about what makes for a good book. This talk is also a special glimpse into the mind of an agent. Find out what they are really looking for.  Do I Need an Agent? by Steve Laube Find out what an agent does and why you need one for your career. Not all authors need agents. The Publishing Process by Len Goss Learn the process of turning a manuscript into a book. The Elements of an Effective Book Proposal by Steve Laube Create a book proposal that gets noticed! A complete audio presentation. Plus BONUS materials including book proposal templates and examples.  How to Sell Everything You Write by Bob Hostetler Learn Bob’s special approach that ensures he sells everything he writes. Redeeming Rejection by Steve Laube Perhaps the most powerful talk in this whole course. How you handle rejections defines your character as an author. The Power Book Proposal by David Horton Engage an editor with a powerful book proposal for both nonfiction and fiction.  How to Use The Christian Writers Market Guide by Bob Hostetler This is a key tool for finding an agent. Learn how to use it from the man himself.  This bundle is an entire writers conference worth of lectures. But unlike a writers conference, it doesn’t cost $500. It is normally $85, but for the month of October you can get it for 70% off! That brings down the price to $25.50. Use coupon code “oct2019” at checkout or click the link in the show notes. If you are listening to this after October has passed, you can still use coupon code “podcast” to save 10% or click the link in the show notes to activate the coupon code automatically.  The post 048 The Pros & Cons of Small Publishing Houses appeared first on Christian Publishing Show.
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Podcast Details
Oct 2nd, 2018
Latest Episode
Nov 12th, 2019
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