Who's visiting your website and what are they doing while they're there? If you don't know the answer to that question you're missing out on key criteria that can help you make decisions about every other area of your online communications (and offline for that matter). When you establish firm goals for what you want a webpage to accomplish and can measure those goals against analytic data, you have the information necessary to determine what you need to change about your website strategy. Also, discover the missing element that connects your church to Instagram.