Discussion Outline:

1. Introduction – SUBSCRIBE (do it!)
2. Teaser: Stay tuned for next week's episode for some industry information about Podio's users.
3. What are the REI industry characteristics that make it ideal for Podio?
   1. Lead Sales and cold calls are perfect for automated workflows
   2. Non-technical data is easy to store in Podio
   3. Non-expert, easily trainable employees
4. What are the Podio characteristics that make it ideal for REI?
   1. Flexibility in Podio's management system for how you run your business and follow regulations
   2. Podio takes care of your massive amount of time-consuming paperwork
   3. Live editing from around the world at the same time
5. Outro: SUBSCRIBE and Thank you.

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