Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error.

We covered:

• expectation setting
• developing guidelines
• cautionary tales for lawyer texting
• onboarding for communication
• how law firms need to focus more on sales and marketing

To learn more about Marshall and Lawyerist, go to http://go.lawyerist.com/clienting14. Connect with Marshall on LinkedIn and Twitter.

Marshall is the Editor in Chief at Lawyerist.com, the Chief Growth Officer and General Counsel at GroundSource.co, and a former owner, lawyer, and COO of a boutique business law firm in Minneapolis.

He helps Lawyerist build its tribe of small-firm and solo lawyers building sustainable law practices focused on client-centric services, future-oriented technology, profit-oriented business models, and access to justice.

He focuses on growing clients, revenue, and systems for GroundSource, helping deliver its mobile-messaging platform to brands looking for intimate, two-way discussions with their communities, clients, and stakeholders.