In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’

Should Your Brand Enter Controversial Conversations?

Sep 2nd, 2020 36m 45s

In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert p

Do Me a Favor: Playing Chicken With Audience Trust

Aug 26th, 2020 34m 7s

In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points

Can You Add More to Scale Your Content Strategy?

Aug 19th, 2020 36m 27s

In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving

Should You Stop Trying to Make Your Content One of a Kind?

Aug 12th, 2020 35m 35s

In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social

How Are Marketers Embracing the Chaos?

Aug 5th, 2020 33m 21s

In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether

Wants vs. Needs: Is the Debate Even Necessary?

Jul 30th, 2020 35m 41s

In this week’s episode, Content Marketing Institute’s Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in conten

All Audiences Are Not Good Audiences

Jul 23rd, 2020 36m 3s

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he

Celebrate Diversity of Purpose and the Purpose of Diversity

Jul 15th, 2020 38m 11s

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in mar

The Bad News (and the Good) about 2020

Jul 9th, 2020 33m 18s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to s

Are You Squeezing Out All the Big Ideas and Great People?

Jul 1st, 2020 35m 47s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to g

Are You Working With Flat-Earth Marketers?

Jun 25th, 2020 35m 29s

In this week’s episode, Content Marketing Institute’s Robert Rose wonders if we’re marketing on a flat earth. He talks with Content Monsta’s A. Lee Judge about whether marketing is keeping its fair share of budget – and about all things video.

Are You Measuring the Right Things?

Jun 17th, 2020 37m 11s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home

The Power of a Pause: More Effective Than Words?

Jun 10th, 2020 37m 5s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we wait long enough to speak. He shares a fresh take on research into content paywalls as a business model. Randy Wootton of Percolate joins Robert to talk a

Bounce Back? Nope. What You Should Prepare for Now

May 27th, 2020 37m 10s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing trut

You Can Never Save Time, But You Can Use It Wisely

May 21st, 2020 37m 39s

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportun

Patience Wearing Thin? How to Fatten it Up

May 13th, 2020 36m 44s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with

Break the Rules the Right Way

May 7th, 2020 39m 55s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Cla

Follow the Search for Better Answers

Apr 29th, 2020 37m 53s

In this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership

Time to Ask What, So What, and Now What?

Apr 22nd, 2020 37m 33s

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He tal

Do You Really Care How Your Audiences Are Doing?

Apr 15th, 2020 38m 58s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how you’re doing (and he really wants to know the answer). He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert

Take Time to Do Nothing for Better Productivity

Apr 8th, 2020 39m 19s

In this week’s episode, Content Marketing Institute’s Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the qua

What Is Your Brand's Responsibility to Content Now?

Apr 1st, 2020 39m 12s

In this week’s episode, Content Marketing Institute’s Robert Rose asks what exactly our responsibility to digital content is now. He offers a fresh take on an article that suggests consumers don’t trust digital marketing. Leadtail CEO Carter Ho

Which Content Marketers Will Do Well in the Post-Shutdown World?

Mar 26th, 2020 38m 39s

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when we can just “say when.” He explores how a kumbaya moment between consumer and B2B magazines may offer a new model for content monetization for brand publishers.

The New and Future Reality of Virtual Events

Mar 19th, 2020 37m 7s

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we all need to watch our tone. He shares a news article about in-person events that makes him think of that fortune-cookie game – instead of adding the phra