One thing I know from all my time in the business is that there are a lot of things that people just do. Almost out of habit. Because it is considered normal and they see everybody else do it.

They might not ever question whether it makes much sense, but they will just do it in another case of “follow the leader”. After all, if the “big guys” do it, it must be right.

You see a lot of it in the world of podcasting.

I got to thinking about the intros.

Everybody seems to want to get some intro for their podcasts that sounds like a radio show. They hire somebody to record it, or maybe they cheap out and go to Fiverr. Either way, it is considered normal that you have to get an intro to make your show official.

But, why?