Episode from the podcastCoffee Break Blogging

Selling From Your Heels And The Fear Of Selling

Released Monday, 12th November 2018
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The other day, I was reviewing somebody’s front-end offer. The central portion of the landing page for it was a video of him talking. And I noticed something…
He was not portraying any confidence in his offer.
In fact, he was practically apologizing for making it. He started off by saying he wasn’t trying to make a quick buck, saying it wasn’t a scam, etc. I mean, who puts forth a good offer by leading off with the fact that it isn’t a scam?
I call this “selling from your heels”. It is delivering a sales message while leaning back, almost propitiating to your prospect for even making the offer.
What do you do when you're seriously nervous about trying to make a sale?

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6m 12s
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