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Episode from the podcastCold Email Outreach with Jeremy & Jack

NIr Eyal: How To Form Habits With Cold Email

Released Wednesday, 22nd July 2020
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Today's special guest is Nir Eyal, an American author, Stanford lecturer, and investor. 
You probably know him from his bestselling book Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life.
Let’s have a class on forming habits and use these lessons when we are composing our cold emails. Enjoy!


  • Can email be a habit forming product?
  • How to get better at removing cognitive load
  • How to recognize and understand someone’s internal trigger
  • How to discover someone’s key behaviour 
  • How we can handle uncertainty 
  • Honing the power of the habit
Nir gave us some golden takeaways, not only for cold emailing, but also for other areas of our life. Try to incorporate them and you’ll see a big difference.
Happy cold emailing!
Jerem and Jack