Well-written copy is the key to communicating effectively—especially with employees in a busy workplace.

In this episode of Communications Academy, we’ve outlined a formula that provides a powerful method for writing copy proven to drive readership with messages that won’t sit unopened in a busy inbox.

1. State the Problem
2. Provide a Solution
3. Provide Examples
4. Emphasize the Benefits
5. End on a CTA

For bonus tips and more: https://staffbase.com/blog/how-to-write-effective-copy-for-your-staff-communications/