It's not just a magic pill. You don't just add water and you have this amazing communications channel. It really has to be thoughtful and it has to build trust.

It has to meet the users expectation on so many levels and if it does... it's transformational.

We have customers who, six months into a project have 85% employees adoption and 75% of those people are using it every day. That has transformed how that company communicates. The shift is on personal phones and they've got easy access to the things that they want to find. But again, it's got to be just that right combination of understanding the personal context. Giving them stuff that's valuable to them. Communicating and launching in the right way. It’s not easy. There's no guarantees. But it's transformational if you get it right.