Hiring someone can make your business more joyful, more profitable, more easy to run. And sometimes it can soak your profit without creating any extra revenue. And the advice so often is to hire before you're ready - but what does that even mea

Reflections and Projections

Jan 2nd, 2023 32m 2s

This episode is a look back at the top solo and interview episodes of 2022, plus my struggles and plans for my business. I open up a bit more about the struggles of adjusting, expansion and accepting a job. It's not my usual scripted episode, i

8 Trends to Use for an Amazing 2023

Dec 12th, 2022 21m 9s

A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should

Content Marketing and Your Reputation

Nov 28th, 2022 12m 9s

Have you heard the Publilius quote that says a good reputation is more valuable than money? Without a good reputation, you might make some money but you won’t make much or for long. Which is why it’s such a mistake for so many of us to act like

Don't Waste Your Email Signature

Nov 14th, 2022 11m 11s

A recent flurry of emails with little to no information in the signature has prompted this episode. If this is you, it's damaging your credibility. If you're ramping up your email action or are new to sending email for your business, make sure

She Lost Her Stomach for Content

Nov 7th, 2022 39m

This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the oppo

5 Easy Ways to Boost Your Biz Without Showing Your Face

Oct 31st, 2022 16m 38s

We all know we need to promote ourselves and our business. And we all know that some days it's harder than others. Have a listen to five easy ways you can boost your business' profile without showing your face - or even changing out of your jam

Why You Need to Be Media Literate

Oct 24th, 2022 21m 27s

Being media literate means understanding how the information you consume influences you. Knowing how media creates influence has two effects: first, you can make better, more informed decisions as a consumer and second, you become a more effect

The Devil is in the Communications Details

Oct 17th, 2022 13m 47s

You can craft the most brilliant messaging, the most clever reel, the best event ever, but if you’re missing a key detail or several smaller details, then the work becomes less effective and you’re left frustrated and annoyed. This episode is a

Is Social Media a Necessary Evil?

Oct 12th, 2022 17m 29s

I watched an interview with a content director of a company that drops a new product on IG five days a week and I was struck with two emotions. My first was awe at this strategy as an audience engagement and sales tactic. My second was one of d

3 Steps to Successful SEO with Brittany Murphy

Sep 26th, 2022 49m 45s

Ever wondered about how SEO works or if you really need to put any effort into it just yet? Then today’s interview is for you. I’m speaking with Brittany Murphy, the marketing director at One Thing Marketing in Louisville Kentucky and an expert

What Not to Post

Sep 19th, 2022 18m 3s

On this episode, I talk about what not to use as content to promote you or your business. It's difficult for me to say 'never' but I use it in this episode so have a listen to find out what is 'never ever' post material.Key Points:Why Content?

4 Steps to Organic LinkedIn Success

Sep 12th, 2022 13m 47s

A review of a client's LinkedIn strategy revealed some incredible organic growth in followers, page views and unique visitors; and the audience is trending towards the demographics we've been targeting. In this episode, I cover three strategic

Profit, Efficiency and Your Communications

Sep 5th, 2022 18m 44s

Have you ever thought about how your communication impacts your business’ bottom line? Not just from an incoming, making the sales aspect, but in terms of cost to produce? Or consume? Have you ever timed or even tried to accurately estimate how

You Already Use Messaging, You Just Don't Know It

Aug 29th, 2022 13m 13s

This episode approaches messaging from a different perspective. My aim is to reassure you that you know what messaging is, you know how to use it - you do it every day without realizing it. The next step is to use it in your business!Resources:

Content Creation Workflow

Aug 22nd, 2022 18m 2s

It’s always interesting to see how other creatives and professionals work, isn't it? To see what their environment is like. Where they take inspiration from. How they actually do the work. And so I thought I’d share a bit about my process, a pe

3 Media Relations Tips You Need to Know

Aug 8th, 2022 7m 35s

This episode is short, shorter than usual, but could save you from making mistakes when engaging with the media. Listen closely - you'll probably hear a bonus tip!Key Points:Group vs Single Pitch (0:35)Attachment vs Link (3:36)This is Not Perso

How to Use Social Media for Content Research

Aug 1st, 2022 15m 25s

When you practise strategic communications, you have to include research. Research is what grounds your next steps; it will point you in the right direction, provide you with ideas and opportunities, it will show the gaps. Basically, if you don

Avoid This Scuzzy Email Email Practise

Jul 25th, 2022 15m 5s

How many times have you heard that the money is in your email list? So you offer a freebie in order to collect email addresses from interested people (aka "warm leads") and consider yourself very happy. But have you thought about how you commun

Agency vs Coach vs Consultant

Jul 18th, 2022 17m 40s

Everybody needs help every once in a while, for different things. When it comes to help with your business, there are so many options available. It becomes mind boggling, really. So how do you know who or where to go when you need help? Today’s

1 Fix for My 3 Rookie Business Mistakes

Jul 11th, 2022 16m 13s

How often do you look at the structure of your business? The actual functions and practicalities of it? I recently posted on my podcast facebook page about a lesson I had learned. It was a tough lesson and it was one that really made me think a

5 Quick Ways to Make More Accessible Content

Jul 4th, 2022 24m 20s

This episode is about the accessibility of our communications and the layers of thought and intention that lay behind making our messaging accessible to more people. It's something that benefits us and our business but also benefits society as

Yes! That IS Content-Worthy

Jun 27th, 2022 16m 43s

This episode is born out of client meetings where the client mentions something and I pounce on it because it’s a great content topic. I bet you have lots of ideas that pop into your head and just as quickly pop back out because you don’t recog

3 Ways Poor Communications Can Cause Nosebleeds

Jun 20th, 2022 15m 18s

This episode has been brewing since the first time I opened a home COVID testing kit and tried to understand the instructions. Have a listen to the three pieces of communications that can fail you and how to avoid that failure. Key Points:How Y

5 Ways Research Improves Your Communications

Jun 13th, 2022 15m 45s

I assume you operate with a small team, maybe you are the team. I want to convince you that research is something you need to devote a piece of your limited resources to so that you don’t waste any resources on content or campaigns that won’t b