Today’s guest has disrupted the home security industry through a unique D2C model that started by targeting the apartment rental market. He is the Co-Founder and CEO of SimpliSafe, Chad Laurans.

Hailing from a long line of entrepreneurs including both grandfathers and his dad, it was always a high likelihood he’d become one as well.

From a very early age Chad loved to tinker with things, take them apart and re-build them, like remote control car engines to make them faster, or teaching himself to code at the age of 12 in order to build one of the first online forums back in the days of dial-up internet.

After college, he went into a career in finance that ultimately helped him build an understanding of what it takes to sustain a business, leading him to the decision to bootstrap SimpliSafe.

As he got off the ground, he had many learnings as entrepreneurs do, including the discovery that he could scale the business even quicker, by including home owners as part of his target market – and now SimpliSafe is on track to expand internationally.

We talk about some of his personal tactics for success, including how he focuses on delivering real value to his customers, growing a business with his wife as his founding partner and more.

Please welcome, Chad Laurans.