For so long, there’s been a dark veil over marketing and money, but the truth is marketing is one of the most potent tools a light worker can have. It is the lifeblood to our ability to reach more people, touch more hearts and change more lives. It is the ultimate fuel for the collective awakening of humanity. 

Right now, we’re in the process of creating a new paradigm. Through marketing, we’re giving it a voice. When we resist marketing, we can’t be of service in the way we’re meant to be. Releasing feelings of fear around marketing accelerates our effectiveness. 

How can we reframe marketing so we can use it to help humanity? How does alignment in our content, community and marketing strategies catapult our work to greater heights? How do we shift our view of marketing from something seemingly dark to something necessary for the work we do?

In this episode, I’m joined by founder of SoulWork, Adi Shakti. SoulWork is a well known in-person and online education platform for holistic health practitioners. Adi shares how to sell in alignment, and why we need to start seeing marketing and money differently. 

3 Things We Learned From This Episode

The journey from Spiritual Enquiry to Empowered Leadership 
If we’re going to be in service of other people, it’s extremely important that we’re willing to explore our own blind spots and traumas to overcome them. If we want to make what we do more inclusive and accessible, part of the work we need to do is dealing with our own spiritual scars so we can be more effective and resonant. 

Why marketing is important for our reach and visibility 
We aren’t going to necessarily find our clients within our local communities and where we live. We have to make the conscious effort to educate ourselves on marketing practices that pull people into the work that we’re doing. 

How to sell without getting out of alignment 
The selling aspect can feel out of alignment if we’re just asking and hoping to receive. Building a relationship by giving first is a critical foundation to building a community that’s really excited to work with us. If we don’t have an authentic, giving first mentality, and the intention to resonate with people on a deep level, your marketing won’t work. 

Guest Bio 

Adi Shakti is the founder of SoulWork, a well known in-person and online education platform for holistic health practitioners. Adi specializes in the philosophy of freedom - offering the yogic teachings and lifestyle design education. Her own life is based out of an experimental yogic living permaculture center on the Caribbean Coast of Costa Rica.

She has trained hundreds of yoga teachers in the 200 hour, 300 hour, Prenatal and Trauma Informed focus areas. She has also led international programs across the globe – including to Thailand, Cambodia, India, Guatemala and Ecuador.

To learn more about Adi’s work and offerings, visit https://soulwork.com and follow @adi_shakti_rising on Instagram.