One of the main reasons we go to conferences is to make new relationships. Understanding how to network at a conference, and going in with the right strategy, can be a turning point for your business or career.

My guest today is Andy Storch, from Advantage Performance Group. He reveals his strategy to network efficiently at conferences.

In this episode, we'll be talking about:

1. How to prepare for a conference
2. What to do during the conference
3. How to follow-up properly
4. Why investing in conferences important

A valuable network can open doors for new opportunities that might help you connect with experts to broaden your knowledge or people you might wanna do business with. Building and maintaining a healthy network is one of the most important things that you can do as a professional.

Discovering innovative products and services for your business is necessary to stay competitive in today’s fast-paced world. Plus, these vendors who sell to your industry fully grasp what is happening inside your competition. Invest time with the sponsors at the event and turn them into your friends and allies.

Even if it’s intimidating, gather up the courage to talk to the speakers that made an impact on you. You can also participate by asking questions and go out of your way to introduce yourself. Take advantage of your time, try to be out there and meet people. You may find yourself sitting next to your next customer or mentor. Perhaps the next partnership is one that you hadn’t even considered, and being approached by the right people could be the best thing you never expected.

Mentioned in this episode:

The Ultimate Sales Machine by Chet Holmes

Miracle Morning by Hal Elrod

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