Automation has become a business buzzword for many in recent years, but what should be the term in focus is an automatic business. My guest today is Brad Martineau of Sixth Division, and he's sharing how optimizing and managing an automatic business can deliver impactful experiences to your customers.

If you want this business model to work for you, your vision of how it will operate should be clearly laid out. Brad walks us through the steps of creating the ideal automatic business, and what strategies you can implement to do the same.

In this episode, we'll be talking about:

1. Designing an ideal experience for customers
2. Custom built services leading to custom outcome
3. Using automation where appropriate
4. The small business spine

The very first step in making an automatic business, according to Brad, is to design an ideal experience. You hear about the buyer's journey and funnel marketing, but formulating an experience creates a journey in itself that will give customers a sense of trust from your business. Applying technology to this process ensures that an experience is achieved every single time without relying on humans.
Customizing these experiences for your audience will lead to custom outcomes. By crafting the service for them, you bring additional value to your work and provide a more personal service. This gives them an outcome that they want based on your ability to connect.

It's important to note that automation may not be applicable to all aspects of your business, so use it where it's appropriate. You don't have to hide what's automated and what isn't, but be cautious of where you're applying it and how it will affect customers.

Brad's "small business spine" lays out the foundation of how he finds clarity and value in the work he does. Focusing on money, time, and what you see for the business will allow you to understand your role in each of these components and what approach you will take when one of these things starts to change or fluctuate.

Mentioned in this episode:
Can't Hurt Me by David Goggins
Profit First by Mike Machalowicz
Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree
Dotcom Secrets and Expert Secrets by Russell Brunson
Basecamp
Sixth Division