Want to stay in touch with your clients, build your and your firm's reputation, and have people tell you when they're ready to work with you? A newsletter is a great way to do it. 

That's exactly what Michael Katz does: email marketing and email newsletters for small professional services firms. He's an email expert, having sent his first email newsletter in 1999. 

In this episode of Consulting Growth, Michael talks about how his approach to email marketing, including:

• How to build an email marketing program at your firm
• Where your first list of contacts comes from, and why you're ready to launch your newsletter now
• How to generate content ideas for a full year
• Steps you can take to outsource your newsletter, without trading off quality
• How often you should send, and how you can extend the life of your email newsletter far beyond the inbox

You can visit Michael Katz's website or sign up for his newsletter here.