One of the key developments on the back of the current Covid-19 pandemic is the accelerated adoption of e-commerce. One part of e-commerce that has grown is direct-to-consumer e-commerce, in which food and beverage producers ship directly to the consumer. Direct-to-consumer means that large platforms, aggregators of products, and retailers are being bypassed. However, many questions have been raised about the viability and the economics of direct-to-consumer. In this episode, Maria Castroviejo and Cyrille Filott question Rabobank analyst Bourcard Nesin about the value of direct-to-consumer e-commerce. Hint: it is not about money!