Apes are one thing... Should you launch a REAL crypto project with a "story?"
Released Friday, 3rd June 2022
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Apes are one thing... Should you launch a REAL crypto project with a "story?"
Apes are one thing... Should you launch a REAL crypto project with a "story?"
Friday, 3rd June 2022
Good episode? Give it some love!
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The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.
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Contagious Narrative
Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.Join Podchaser to...
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