We talk a lot about customer experience, but the employee experience is equally important to get right. When employees don’t feel valued and aren’t engaged in a way that makes them happy and content in their work, the customer experience suffers. But a lot has changed in terms of employee experiences and we’re talking with Chantelle Nash to understand how they’ve changed and why it’s important to consider employee experiences as one element of a company-wide perspective on digital experience.
Chantelle is the Learning Systems and Innovation Leader at Baker Hughes, but she’s also done some fascinating work for GE that we’re going to talk a little about today. Chantelle has over 10 years of experience in global learning and development and HR Technology. She’s working in everything from design and development of programs, communications, digital marketing, data and analytics, social learning, and community management.
Here are some of the things we talked about:
How do companies address the learning and development of their employees today and why does it need to evolve?
Explain what a consumer-type approach to L&D means with examples.
Why organizations need to align all aspects of the business, including marketing, sales, support, and L&D, and how they can do it.
How to attribute the performance of learning and development programs back to the overall revenue and business goals of the company?
The podcast she created, hosted, and produced for GE Crotonville - Brilliance: Leadership Learning.
Her advice for others who would like to grow their experiences and skills in this area.


About Chantelle
Chantelle Nash is a Learning Systems & Innovation Leader at Baker Hughes. She has over 10 years of experience in global L&D and HR Technology, including design and development, communications, digital marketing, data & analytics, social learning, and community management.
Her passion is helping connect people and ideas to ignite action, and helping organizations tap into the value of employee experience through modern, multidisciplinary approaches to product design, management, and culture and engagement across the digital ecosystem. Chantelle is currently responsible for optimizing digital learning solutions, driving engagement, and creating a roadmap and strategies to develop the overall employee experience ecosystem.
After starting her career in HR, Chantelle joined a global corporate university where she established key development processes and standards for online learning. She subsequently held various online technical training roles, joining GE’s Oil & Gas business in 2012. In 2014, she joined the Digital Learning & Technology team at GE Crotonville as product manager of the company’s in-house digital leadership learning experience platform, where she led several digital engagement initiatives to promote a culture of continual learning and informal knowledge-sharing across a target group of approximately 160,000 employees.
Her work on the internal social learning blog, “Smartbits”, earned the 2017 Brandon Hall Gold Excellence Award for “Best Use of Social Collaborative Learning”, and she pioneered creation of the Brilliance: Leadership Learningpodcast, one of the first on-demand leadership resources from GE Crotonville available externally, which she also hosted and produced.
Chantelle holds an M.S. in Human Resource Development (HRD) and a B.A. in Corporate
Communication from the University of Houston. Her hobbies include spending time with her Family and pets, creating, traveling, eating, sometimes cooking, sometimes working out, writing, learning (really!), and an occasional videogame.
Where You Can Find Chantelle:
LinkedIn: https://www.linkedin.com/in/chantellenash/
Twitter: https://twitter.com/CtelleNash
Additional Resources:
Podcast: Brilliance: Leadership Learning
TedTalk: https://www.ted.com/talks/emilie_wapnick_why_some_of_us_don_t_have_one_true_calling