We often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can’t be good in one without a solid understanding of the other. 
Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity and a digital marketing expert and speaker, joined us on the Content Matters podcast to talk about the interrelationship between these two areas of marketing and shared some guidance on how you can bring them together to create successful customer experiences.
Here’s what you’ll learn:
With all the tools and technology available to marketing today, how do move past the complexity to create a martech stack that works?
Why marketing operations and content strategists need to work together and how.
How she got into marketing operations and where she sees its future.
The problem with marketing attribution today.
The role of women in marketing operations today.


About Moni Oloyede:
Moni Oloyede is the Director, Marketing Infrastructure at Fidelis Cybersecurity, and an expert in Digital Marketing Strategies, Marketing Automation, and Inbound Marketing. Oloyede specialized in inbound marketing strategies and has an extensive background in content marketing and content development for B2B companies.
Oloyede is certified in Marketo, Eloqua, and ExactTarget, and deployed several multichannel integrated digital programs for lead generation, product launch, lead nurturing and up-sell/cross-sell.
A frequent speaker at conferences and events, Oloyede recently shared her insights on marketing attribution at the MarketingProfs B2B Spring Forum.
Where You Can Find Moni:
LinkedIn: https://www.linkedin.com/in/moni-oloyede/
Twitter: https://twitter.com/MoniOloyede
Personal Website: https://momartech.com/
Additional Resources:
Finite Fest: https://hopin.com/events/finitefest2022
Mind the Gap: Bridging the Gap Between Sales and Marketing Through Empathy: https://player.captivate.fm/episode/354a0a71-e5e8-4a0f-92ec-3b92f655e5db
ROI Tracking: How to Properly Measure Marketing Success: https://www.youtube.com/watch?v=NV4U5YNCg5M
(See lots more on Moni’s LinkedIn Profile)